Course Title: E-Commerce Management
Duration: 5 Days
Timings: 9:00 am to 5:00 pm (UTC +5 / Pakistan Standard Time)
Pre-requisites: Fundamentals of Information Technology and Computer Sciences
Mode of Training: 1       CORVIT Campuses in Lahore, Karachi & Islamabad

2       Online (if required)

Language: 1       Training will be delivered in Urdu & English (optional) language

2       Training martial will be provided in English language

Training Basic Methodology: 1.     Theatrical knowledge

2.     Lab work

3.     Individual Assignments

4.     Group Assignments

5.     Assessments

6.     Certification Preparation (where applicable)

Training Martial: Soft copy (pdf format) of training martial will provide to all students.
Training Content: Day 1: Understanding the Business of E-Commerce

1.     Importance of E-Commerce

2.     Market and Customers

3.     Emerging Trends

4.     Opportunities and Challenges

Digital Business Models

1.     B2B (MRO Hubs, Catalogue Hubs, Yield Managers, Exchanges)

2.     B2C (Portal, Storefront, Content Provider, Service Provider, Transaction Broker, Community Provider, Market Creator)

3.     C2C

Day 2: Tools and Techniques of E-Business

1.     Technology and Internet requirements

2.     Website development and Hosting considerations

3.     Web based Market Research

Digital Marketing

1.     Digital marketing Strategy

2.     SEO

3.     Website Traffic

4.     Online Sales Promotion

Day 3: Customer Acquisition

1.     Identifying Target Consumers

2.     Understanding Online Behavior

3.     Channel Planning

4.     User Experience

5.     Revenue Generation

Day 4: Business Operations

1.     Affiliate Networks & Vendor Management

2.     Shopping Carts & Online Payments

3.     Managing Inventory and Logistics

4.     Order Fulfilment

5.     Customer Service

Day 5: Laws, Regulations and Compliance

1.     Website & Data Security

2.     Privacy Laws

3.     IPR

4.     Taxation Laws

5.     Copyrights & Trademarks

6.     International regulations

 

 

NOTE : 70% Practical & 30% Theory