SEO Course Highlights ..(Min 30 to 35 lectures)
For a beginner’s introduction to SEO
▷ Why every business needs SEO and how SEO can boost ROI
▷ How SEO can benefit your business: 3 main areas
▷ The fundamentals of how search engines function
▷ What is PageRank and its place in today’s SEO
▷ White-hat vs. blackhat SEO
▷ Google’s most significant and latest algorithm changes
▷ How to rank #1 on Google
▷ The 4-step SEO process
KEYWORD RESEARCH
▷ What is keyword research and why is it important
▷ How to identify buyer personas
▷ 4 types of keywords to target and prioritize
▷ How to conduct user intent based keyword research
▷ How to evaluate keyword competitiveness
▷ Recommended keyword research tools to expand your keyword list
▷ Advanced keyword research techniques
ON-SITE OPTIMIZATION
▷ What is on-page optimization and why is it important?
▷ On-page SEO cheat sheet
▷ Title tags: Best practices
▷ Domain and URL: Best practices
▷ Meta description: Best practices
▷ Site Audit
▷ SEO Competitive Analysis & Research
▷ Image optimization: Best practices
▷ How to rank on Youtube and video optimization
▷ Content creation: Best practices
▷ Site architecture: Best practices
▷ Design and UX: Best practices
▷ Mobile optimization and common mistakes to avoid
▷ Accessibility for search engine spiders
OFF-SITE OPTIMIZATION
▷ Why use links?
▷ Anatomy of a quality backlink
▷ 3 major off-page SEO ranking factors
▷ Social media signals
▷ What to do if you receive a search engine penalty from Google
▷ How to fix a search engine penalty
▷ 7 effective link building strategies
▷ How to do effective email outreach
▷ 5-step link building process (with template)
▷ Hands-on Link Building
Local & International SEO, Reporting, and Campaign Management Principles
▷ Google Local search ranking factors
▷ Ways to target your site multi-regionally
▷ Info graphics and marketing
▷ Using the rel=”alternate” hreflang tag
▷ Managing an SEO team
▷ Google Webmaster Tools
▷ SEO reporting & how to measure success
Advanced SEO
▷ Keyword Usage
▷ TF-IDF
▷ Synonyms and variants
▷ Page Segmentation
▷ Semantic Distance and Term Relationships
▷ Co-occurrence and Phrase Based Indexing
▷ Entity Salience
Final Project:
▷ WordPress and HTML Training
▷ Video Editing and Optimization for YouTube and Google
▷ Image editing and Optimization
▷ Content Writing
▷ SEO Proposal
▷ SEO Site Audit Report
▷ Google Analytics Report
▷ Hosting Solutions
▷ Ranking Report
▷ Practice on Real Project
▷ 5 Lectures on Online Earning Methods
