| Course Title: | E-Commerce Management | |
| Duration: | 5 Days | |
| Timings: | 9:00 am to 5:00 pm (UTC +5 / Pakistan Standard Time) | |
| Pre-requisites: | Fundamentals of Information Technology and Computer Sciences | |
| Mode of Training: | 1 CORVIT Campuses in Lahore, Karachi & Islamabad
2 Online (if required) |
|
| Language: | 1 Training will be delivered in Urdu & English (optional) language
2 Training martial will be provided in English language |
|
| Training Basic Methodology: | 1. Theatrical knowledge
2. Lab work 3. Individual Assignments 4. Group Assignments 5. Assessments 6. Certification Preparation (where applicable) |
|
| Training Martial: | Soft copy (pdf format) of training martial will provide to all students. | |
| Training Content: | Day 1: | Understanding the Business of E-Commerce
1. Importance of E-Commerce 2. Market and Customers 3. Emerging Trends 4. Opportunities and Challenges Digital Business Models 1. B2B (MRO Hubs, Catalogue Hubs, Yield Managers, Exchanges) 2. B2C (Portal, Storefront, Content Provider, Service Provider, Transaction Broker, Community Provider, Market Creator) 3. C2C |
| Day 2: | Tools and Techniques of E-Business
1. Technology and Internet requirements 2. Website development and Hosting considerations 3. Web based Market Research Digital Marketing 1. Digital marketing Strategy 2. SEO 3. Website Traffic 4. Online Sales Promotion |
|
| Day 3: | Customer Acquisition
1. Identifying Target Consumers 2. Understanding Online Behavior 3. Channel Planning 4. User Experience 5. Revenue Generation |
|
| Day 4: | Business Operations
1. Affiliate Networks & Vendor Management 2. Shopping Carts & Online Payments 3. Managing Inventory and Logistics 4. Order Fulfilment 5. Customer Service |
|
| Day 5: | Laws, Regulations and Compliance
1. Website & Data Security 2. Privacy Laws 3. IPR 4. Taxation Laws 5. Copyrights & Trademarks 6. International regulations
NOTE : 70% Practical & 30% Theory |
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